About the method
•Whitaker International and the Lifestyle Method were founded in New York by Fatima Whitaker in 1991 and since then has been working with retailers all over the world.
•In order to understand consumers style preferences, we must have a better comprehension of the human mind. What is the nature of our projections and what do we aspire to? How do we see ourselves? How do we wish to be seen? How do we see others?
•The exponential growth of retail into a global phenomenon and the availability in the market of all kinds of products in every price range, have enormously increased the number of choices available.
•Our objective is to share a new vision, a radically different way of observing the consumer style preferences, and how to interpret and segment all the data available to us.
•This Method is a valuable tool to develop products that are relevant to specific lifestyle niches, bringing clarity either in an e-commerce, Social Media or sales floor.
•The beauty of being human is that we always need to express our essence in a variety of ways. The way we adorn ourselves, the gifts we choose to offer others, the food we eat, the things we surround our lives with, the places we want to visit, the hotels we stay in, even the houses we live in. All this put together becomes our Whitaker Lifestyle Segmentation Method.
•The Methodology is the best way to anticipate consumers style preferences and their evolution.
•Also our goal is producing only goods that are relevant by reducing surplus inventory, we believe this tool helps our planet and sustainability problems we share and face together.
•LESS INVENTORY MULTIPLE SALES IS OUR MOTTO
Important questions
• How packaging design influences purchasing.
• How to present a store floor plan that reflects and takes full advantage of how consumers really shop.
• How to use Lifestyle-based niches to create the optimal tenant mix in a shopping center.
• With my current product lines, which consumer Lifestyles am I targeting today?
• What consumer Lifestyles are missing or need to be reinforced on the sales floor or e-commerce?
• What are the potential brands or vendors that could fill this gap?
• Which consumer Lifestyles are over-represented and what editing needs to be done?
• Is my social media or e-commerce targeting the right customer
• How to interpret data that is available to us regarding consumer buying habits.
Which Lifestyles are becoming less relevant and which ones are evolving.
How to test new brands or products to test new niches
How are wearing occasions shifting in order to achieve optimal merchandising
CONTACT
claudia@whitakerribeiro.com
Beloura Office Park
Alameda da Beloura Ed. 4 ESC. 04
2710-706 Sintra Portugal
copyright 2023